Medicaid Health Insurance helps persons with low income

What is Medicaid?

Medicaid is Wisconsin’s program for health care and long-term care for persons with low income.

There are a variety of programs, each with different rules for eligibility, both financial and non-financial. Brown County Economic Support, a.k.a. Bay Lake Consortium determines eligibility.

How to Apply for Medicaid Health Care

Medicaid applications require many forms. You can apply for most programs in a variety of ways such as:

  • Online at
  • Call Bay Lake Consortium 1-888-794-5747
  • Or with the help of an ADRC Benefit Specialist (920) 448-4300

Bay Lake Consortium

Medicaid Eligibility and Case Management

Medicare is complicated. ADRC staff and specially trained volunteers are here to answer your questions and take the mystery out of Medicare. Below are a few sample questions.

Contact Information:

Phone: 1-888-794-5747
Fax: 1-855-293-1822.
Visit Brown County Human Services Economic Support for local address, phone number, and hours.

How to apply for Medicaid Long-Term Care

Long-term care is for persons who are no longer able to complete day-to-day activities such as bathing, dressing, meal prep, etc. without assistance.

ADRC Information & Assistance – start here

ADRC is the place to start to learn about and apply for the Medicaid long-term care program.
The application process is very extensive, we are here to guide you through it.

There are two Medicaid long-term care programs in Wisconsin: Family Care and IRIS.

Your Assets and Medicaid

Assets are part of the eligibility review in applying for Medicaid. The topics below talk about some options available to preserve assets as well as information about how divestment and estate recovery work.



A type of trust created to help preserve the assets of people with disabilities. WISPACT trust assets are not counted when applying for Medicaid. 


Burial Trusts

There are certain types of burial assets that are not counted for Medicaid eligibility. 


Estate Recovery

Estate recovery is a program where the state of Wisconsin can recoup some of the money that was spent on long-term care Medicaid programs such as Family Care, IRIS, or Institutional Medicaid.


Spousal Impoverishment Protection

Provides protection for spouses of persons who qualify for long-term care coverage. The rules are designed to protect the income and asset of the spouse who is not applying for long-term care Medicaid. 



When applying for Medicaid for long-term care, the eligibility office looks back in time to determine if the applicant transferred any income, assets, or property for less than fair market value (known as Divestment), for the purpose of becoming eligible for a long-term care Medicaid program. If divestment is determined, there may be a penalty assessed before the person will be found eligible for Medicaid. 


Other Insurance


Access Wisconsin

Learn about programs and eligibility. Apply online.

Wisconsin Medicaid

Information about the different programs for persons new to Medicaid, current members, and partners/providers.

Medicaid Forms

Forms, guides, and publications for new and current Medicaid members.