The Longest Day

Raising awareness for dementia

What is the Longest Day?

The longest day of the year is June 21, 2023. We raise awareness for dementia on this day because EVERY day is often the longest day for those not only living with dementia but also their loved ones.

We’re raising awareness of dementia and its impact, enhancing Brown County by making it a more dementia friendly community to live in, and working towards ending the stigma associated with dementia.

Why is it important?

Dementia touches the lives of almost everyone, whether you are living with the disease or are a caregiver for someone who is. In Wisconsin, there are about 123,000 people living with dementia, about 70% of them live in the community. To put this number in perspective, 123,000 people would fill Lambeau Field and Miller Park combined! Since half of all cases are undiagnosed, many more families and individuals are in need of assistance and support.

Get Involed!

Join ADRC June 17 – 24, 2023, as we partner with the Alzheimer’s Association and the Dementia Friendly Coalition for a week of activities and events. Our aim is to end the stigma associated with dementia and make Brown County a more dementia friendly community!

During the week of 6/17 – 6/24/23, purple painted rocks will be hidden around the downtown area. If you find one, be sure to stop on in to Grounded Cafe for a free Twigs purple soda and dementia information! Then, on Wednesday, 6/17/23, be sure to “POP” on in to ADRC for free popcorn, purple slushies, and information!

Community Opportunities

Brain Check-Ups

A Brain Check-Up is a wellness tool helping to identify possible changes in memory and cognition. This tool creates a baseline of where you are right now and allows you to monitor future changes. Stop in anytime to ADRC or call (920) 448-4300 for an appointment.

Dementia Experience

Do you ever wonder what it may feel like to live with dementia? Try the Dementia Experience where you will be outfitted with tools to simulate neuropathy of the hands and feet, vision limitations, and auditory changes. You will then be asked to complete a few simple tasks with a debriefing discussion to follow. Stop in to ADRC to try out the Dementia Experience for yourself.

Memory Cafe

Tuesday, 6/13/23, 1 – 3 p.m.
Green Bay Botanical Gardens

The Memory Café provides a fun, comfortable environment where people with memory loss, along with their caregiver, can relax, engage, and enjoy the company of others on the same journey.

Drive to End Alzheimer's

Saturday, 6/17/23, 10 a.m. – 2 p.m.
Gather at The Automobile Gallery

Start at The Automobile Gallery and drive your antique cars past memory care facilities in the Green Bay area. Don’t have an antique car? Ride along in your own car to show your support! The Cars & Guitars event follows – purchase food and beverages while you enjoy live entertainment from Big Mouth and the Power Tool Horns.

Learn more and purchase tickets here

Farmers Markets

Saturdays, 6/17 & 6/24/23, 7 a.m. – 12 p.m.
Join us at ADRC & Grounded Cafe for a delicious breakfast and dementia information!

Wednesday, 6/21/23, 3 – 8 p.m.
Find us at the Alzheimer’s Association booth and stop by for information!

What is Dementia Friends?

Tuesday, 6/20/23, 1:30 – 2:30 p.m.
In person at ADRC

Dementia Friends is an informational session led by a Dementia Friends Champion. The session includes education on the basics of dementia, activities that help people understand what it might be like to live with dementia, and tips on how to better communicate with someone with dementia.

Register here

The Reaction X Games

Wednesday, 6/21/23
In person at ADRC

Test your visual processing speed and reaction time with our fun game using unique light pod sensors.

Brain Boosters

Thursday, 6/22/23, 1 – 2 p.m.
In person at ADRC

Learn impacts to brain health and experience a few, fun ways you can challenge your brain and get a taste of other ADRC brain health programs.

Register Here

Business / Organization Opportunities

Purple Angel Training

Purple Angel training is a FREE 30-minute training about dementia basics specific to individual businesses/organizations. Employees are trained to recognize, welcome, support, and serve people with dementia and their caregivers. Offering dementia friendly customer service will go a long way in retaining customers!

This training is flexible to meet the needs of your business/organization. Contact ADRC at (920) 448-4300 to schedule a time for training.

Other Ideas to Get Involved

  • Go purple during the month of June
  • Post signs, brochures, or donation boxes
  • Use stickers or postcards to place with customer orders

Get creative!